BBC America more than just Benny Hill reruns
With its spate of acclaimed programming (The Office, Footballers’ Wives, Life on Mars), BBC America (profile) introduced a new identity
campaign to better reflect its personality and relevance to the American audience. The new look is used for both on air ids and their website and supported by the tagline, “A little Brit different.”
Designed by mOcean the new logo (aka the bulls-a) is a play off of the Royal Air Force roundel – you know the round symbol painted on the wings of a plane. It was later co-opted by the Mods (most notably the Who) and came to represent a sort of British invasion.
The new logo is certainly eye-catching and a simple representation of things British; definitely more so than their traditional logo. It should bring some excitement to a network that might sometimes be overlooked. 
Perhaps the best thing about this new logo is that I learned what roundels are…those things are cool. Check out Uganda’s. Any of these would make a cool t-shirt.
